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Robin Shepard's avatar

This is so interesting. Well done.

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Steven Forth's avatar

It would be interesting if we could stat some sort of 'pricing meme' indicator. Maybe use some basic AI to develop the categories and then count them by looking at pricing and packaging conversations on LinkedIn.

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Ness's avatar

This is super helpful 🚀 thanks 🙌

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emma cai's avatar

Thanks for sharing this. I wonder whether certain add-on should be on the pricing page i.e. feature based that fits unique use case? It should still be persona based, though the trade off is not driving enough traffic if it is not on the pricing page.

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Lars's avatar

What might be an example of a tier that only existing customers should see? I'm having a hard time thinking about something here

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Steven Forth's avatar

Interesting, the survey Ibbaka has open on Net Dollar Retention is also gathering data on packaging architecture. https://www.surveymonkey.com/r/NDR2023 Will share results as they come in. My own experience is a bit different on what people are asking about.

Usage-based Pricing ⇒ 7 times

Hybrid Pricing ⇒ 9 times

Product Bundling ⇒ 5 times

Discounting ⇒ 3 times

Freemium ⇒ 4 times

Packaging ⇒ 12 times

Increasing Prices ⇒ 15 times

Localization ⇒ 0 times

NDR ⇒ 21 times (but I have been on two webinars on this)

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Evan Grubb's avatar

Very cool. Pumped to see the results. And thanks for sharing - let's compare notes after a few more months of tracking.

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Steven Forth's avatar

I think there should be more conversations about discounting, but this is sort of dirty laundry that people don't really like to talk about.

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Evan Grubb's avatar

Yup - going to do a deep dive on this in the next few months.

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