It would be interesting if we could stat some sort of 'pricing meme' indicator. Maybe use some basic AI to develop the categories and then count them by looking at pricing and packaging conversations on LinkedIn.
Thanks for sharing this. I wonder whether certain add-on should be on the pricing page i.e. feature based that fits unique use case? It should still be persona based, though the trade off is not driving enough traffic if it is not on the pricing page.
Interesting, the survey Ibbaka has open on Net Dollar Retention is also gathering data on packaging architecture. https://www.surveymonkey.com/r/NDR2023 Will share results as they come in. My own experience is a bit different on what people are asking about.
Usage-based Pricing ⇒ 7 times
Hybrid Pricing ⇒ 9 times
Product Bundling ⇒ 5 times
Discounting ⇒ 3 times
Freemium ⇒ 4 times
Packaging ⇒ 12 times
Increasing Prices ⇒ 15 times
Localization ⇒ 0 times
NDR ⇒ 21 times (but I have been on two webinars on this)
This is so interesting. Well done.
It would be interesting if we could stat some sort of 'pricing meme' indicator. Maybe use some basic AI to develop the categories and then count them by looking at pricing and packaging conversations on LinkedIn.
This is super helpful 🚀 thanks 🙌
Thanks for sharing this. I wonder whether certain add-on should be on the pricing page i.e. feature based that fits unique use case? It should still be persona based, though the trade off is not driving enough traffic if it is not on the pricing page.
What might be an example of a tier that only existing customers should see? I'm having a hard time thinking about something here
Interesting, the survey Ibbaka has open on Net Dollar Retention is also gathering data on packaging architecture. https://www.surveymonkey.com/r/NDR2023 Will share results as they come in. My own experience is a bit different on what people are asking about.
Usage-based Pricing ⇒ 7 times
Hybrid Pricing ⇒ 9 times
Product Bundling ⇒ 5 times
Discounting ⇒ 3 times
Freemium ⇒ 4 times
Packaging ⇒ 12 times
Increasing Prices ⇒ 15 times
Localization ⇒ 0 times
NDR ⇒ 21 times (but I have been on two webinars on this)
Very cool. Pumped to see the results. And thanks for sharing - let's compare notes after a few more months of tracking.
I think there should be more conversations about discounting, but this is sort of dirty laundry that people don't really like to talk about.
Yup - going to do a deep dive on this in the next few months.